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Callan Kenna
Public Relations
Communications Plan
During my final year at university, I created a communications plan to pitch to St Patrick's Day Birmingham, to help make the 2020 St Patrick's Day Parade the best yet. I researched into how the company currently communicated themselves, looking at their audience and stakeholder to give them recommendations to help them communicate themselves better.
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Campaign Proposal
During my second year at university, I put together a campaign proposal for MG Motors to launch their new fully electric car.
I researched into the company and their stakeholder to see what would best suit their brand. I also looked into their competitors, allowing me to come up with a campaign that met their requirements.
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